Jury Orders Sony to Pay $160M for Wrongful Deaths

 

Georgia Trial Consulting (GTC) offers expert guidance on effectively communicating with your jury at every trial stage, specializing in the psychology of choice and persuasion.

 

We come in where you need support the most, but our process usually looks something like:

1. Evaluating your case well before trial to determine if county-based focus groups would be advantageous for you and your client. These focus groups identify biases in potential jurors and develop targeted voir dire questions to uncover these biases. Our focus groups also develop key persuasive phrases that can be used as themes throughout trial.
2. We’ll then support you in refining your voir dire questions to extract crucial juror information.
3. We will review your opening statement, as requested, and we can strategize with you on strategic visual aids to ensure clear, effective communication with the jury. If adjustments are needed once a jury is selected, GTC will help you recalibrate your presentation.
4. During voir dire, the GTC team will sit with you at trial, taking detailed notes and advising on strikes.
5. We will provide case law for causal strikes or happily argue them in court, if needed. GTC ensures organized, focused group discussions, even in the most stressful moments of jury selection, guiding you to make confident final decisions.

 

Once trial begins, GTC will observe daily proceedings to assess courtroom dynamics, identify effective or problematic language, and intuit juror reactions.

 

The primary goals here are to:

 

• Determine the overall dynamics of the trial based upon how all the players (attorneys, judge, witnesses, clients) interact;
• Identify which phrases used during the day were most or least effective (or offensive) and gather linguistic material for closings and potential areas of reinforcement; and
• Intuitively feel the jury out and follow their journey with them, so that you can speak to them on their level as the trial proceeds.

 

This ongoing analysis informs tailored strategies for your closing argument(s), which GTC will help you craft and tailor, as well.